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Research papers

The beauty and the beast

As open as qualitative research is, it is hard to take a really good look with an open mind, without any presumptions. On top of that, for clients it is difficult to see their own hidden views, the prejudice-without-knowing. We present a narrative...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Tibor van Bekkum, Jochum Stienstra
Company: Ferro Explore!
November 20, 2013
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Citation

van Bekkum and Stienstra (2013a, November 20). The beauty and the beast. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-beauty-and-the-beast-8101